T-Mobile Announces Plan Changes and Zero Cost to Switch Promo
If they market this right their porting ratios could be sky high in their favor.
A huge customer pain point and reason for staying with their respective mobile provider is the cost and hassle switching.
A similar promotion was done during the John Legere reign and it was wildly popular. Back then Verizon quickly responded with their own offer specifically targeting T-Mobile customers.
https://youtu.be/BtDjgsTn9zw
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“The Internet wasn’t meant to be metered in bits and bytes, so it’s insane that wireless companies are still making you buy it this way. The rate plan is dead — it’s a fossil from a time when wireless was metered by every call or text.” John Legere 1/5/2017
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