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Thread: Sony Reduces Smartphone Business to Just Four Markets

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    Post Sony Reduces Smartphone Business to Just Four Markets

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    Europe, Hong Kong, Japan and Taiwan.

    In a leaked PowerPoint slide it seems that these are the only four markets where Sony will be selling smartphones going forward. At the moment it's a bit unclear when Sony will officially exit North America—as an example, the Sony Mobile Canada site is still live, with at least one carrier still selling the Xperia XZ2. It's Bell Mobility, in case you were wondering.

    Other slides leaked from the same presentation make it abundantly clear that the Japanese electronics giant is planning complete structural reforms of its smartphone business for 2019, aiming for a 50% reduction in operating expenses and a 57% savings overall by the end of 2020.

    Hopefully grey market imports from Hong Kong will still be an option for Xperia fans.

    Source: Xperia Blog via reddit
    My mobile memoirs — free ebook available here.
    My HoFo feedback... is that still a thing?

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    I'm surprised they didn't do this awhile ago. Their market share keeps shrinking.

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    Go grab your Best Buy unlocked Xperia’s while you can!!

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