Page 1 of 4 1 2 3 4 LastLast
Results 1 to 15 of 57

Thread: Shaw changes the course of Freedom

  1. #1
    Join Date
    Aug 2008
    Location
    Alberta
    Posts
    3,400
    Carrier(s)
    Value
    Feedback Score
    0

    Shaw changes the course of Freedom

    I try to look at things objectively.

    In wireless I've focused on what serves the consumer well. For years we have been subjected to the exploitative pricing and market practices of the Rogers-Bell-Telus oligopoly. With the fitful support of our government new entrants have attempted to challenge the RBT market domination in offering consumers real choice and decent value for their hard earned dollars.

    Mobilicity and WIND led that charge against RBT anti-competitive market control and consumer disregard. It's been left to Freedom Mobile to carry the standard of wireless affordability and consumer respect.

    Today sees a significant change in Freedom Mobile's service plans, device financing, and marketing. Overall it has the distinct feel of a corporate change in tack.

    We now have price plans that shed 40% of advertised data allotment, PPU charges for basic voice calls, and device purchase "savings" contingent on a $90+ monthly spend for service.

    As any business, Shaw needs to be profitable, they need to grow. It will take money to provide the robust wireless experience users need and expect. Shaw needs an ARPU that can sustain network development and eventually provide a reasonable ROI.

    But.. is Shaw shifting Freedom away from new entrant values of simple and transparent pricing, predictable costs, clear choice and genuine value? from the core value of consumer respect? Or are they just responding to what today's customer wants, perhaps adjusting to their recent iPhone certification?

    How well do today's changes serve the wireless consumer and advance Freedom in the Canadian market?
    Last edited by pjw918; 10-20-2017 at 12:16 PM. Reason: clarity, title

  2. #2
    Join Date
    Aug 2008
    Location
    Alberta
    Posts
    3,400
    Carrier(s)
    Value
    Feedback Score
    0
    Permanent data allotments,
    service with Canada-wide calling:
    $30 250MB
    $40 2GB
    $50 4GB
    $60 6GB
    $75 9GB *
    $100 15GB *
    * new tiers

    For reference the old plan roster.
    https://i.imgur.com/wAF160u.png

    Tabs have moved away from straight device financing independent of plan price and with very flexible payment options. Perhaps someone has kept an example screenshot.

    --
    freedommobile.ca/plans-and-devices/plans
    freedommobile.ca/plans-and-devices/mobile-devices
    Last edited by pjw918; 10-19-2017 at 08:06 PM. Reason: the new price points; plan and device links

  3. #3
    Join Date
    Jul 2008
    Posts
    169
    Feedback Score
    0
    Agreed! Shaw has a network and flagship devices to pay for and support. Their new plans are higher than previous offers but still better value than the big 3. Shaw’s possible downfall will be if they cannot support/ maintain a high grade LTE network and increased $$$ with flagship devices. Success/ failure is all in their court.

  4. #4
    Join Date
    Dec 2007
    Location
    SW Ontario
    Posts
    1,828
    Device(s)
    RIM9790
    Carrier(s)
    Wind
    Feedback Score
    0
    The numbers show an increase in cost, and value remains WRT the big 3.

    But... What was available last week was better value.

    My hope and wish is that Shaw can grow the network to match these rate plans before they advertise their weak (still better than last year, and getting *more better* by the day!) network too much.

    Sent from my XT1563 using HoFo mobile app
    --------------------------------
    Un petit d'un petit
    S'étonne aux Halles
    Un petit d'un petit
    Ah! degrés te fallent

    Old French Proverb from the book of; Mots D'Heures Gousses Rames

    (I am the Stig!)

  5. #5
    Join Date
    Jul 2017
    Location
    Canada
    Posts
    287
    Feedback Score
    0
    Quote Originally Posted by pjw918 View Post
    Perhaps someone has kept an example screenshot.
    It's probably cached in the Wayback Archive, I made a point to cache the plans page last night before the overhaul, but didn't cache any phone pages myself



    Sent from my Nexus 6P using HoFo mobile app

  6. #6
    Join Date
    Aug 2008
    Location
    Alberta
    Posts
    3,400
    Carrier(s)
    Value
    Feedback Score
    0

    Save $400

    What's wrong with this picture?




    Do the math.

  7. #7
    Join Date
    Jul 2006
    Location
    Canada
    Posts
    146
    Device(s)
    Nexus 5
    Carrier(s)
    Wind
    Feedback Score
    0
    Quote Originally Posted by pjw918 View Post
    What's wrong with this picture?




    Do the math.
    $25 a month x 24 months = $600. Outright price is $1,000, so you save $400. This is only available to people on $90+ a month plans so that is where they are making back that $400.

    Or am I missing something?

  8. #8
    Join Date
    Feb 2008
    Location
    Canada
    Posts
    260
    Device(s)
    Google Nexus 6
    Carrier(s)
    Freedom Mobile
    Feedback Score
    0
    Quote Originally Posted by laxplayer19 View Post
    $25 a month x 24 months = $600. Outright price is $1,000, so you save $400. This is only available to people on $90+ a month plans so that is where they are making back that $400.

    Or am I missing something?
    Nope. That is it. Now on a $50 plan you will get little to no subsidy.

  9. #9
    Join Date
    Dec 2007
    Location
    SW Ontario
    Posts
    1,828
    Device(s)
    RIM9790
    Carrier(s)
    Wind
    Feedback Score
    0
    Quote Originally Posted by jt325i View Post
    Nope. That is it. Now on a $50 plan you will get little to no subsidy.
    And that's how they'll get us off the 59/50 plan...

    Sent from my XT1563 using HoFo mobile app

  10. #10
    Join Date
    Feb 2008
    Location
    Canada
    Posts
    260
    Device(s)
    Google Nexus 6
    Carrier(s)
    Freedom Mobile
    Feedback Score
    0
    Quote Originally Posted by sirtate View Post
    And that's how they'll get us off the 59/50 plan...

    Sent from my XT1563 using HoFo mobile app
    I definitely think they will do that....although the savings depending on your useage my still be more than any subsidy you would get moving to a more expensive plan.

  11. #11
    Join Date
    Aug 2008
    Location
    Alberta
    Posts
    3,400
    Carrier(s)
    Value
    Feedback Score
    0
    Quote Originally Posted by laxplayer19 View Post
    $25 a month x 24 months = $600. Outright price is $1,000, so you save $400.
    ...
    Or am I missing something?
    Quote Originally Posted by jt325i View Post
    Nope. That is it. Now on a $50 plan you will get little to no subsidy.
    Smart cookies.
    On the $50 plan you only save $160, and pay $10 more each month on the tab.
    Easy decision!

    Quote Originally Posted by sirtate View Post
    And that's how they'll get us off the 59/50 plan...
    If you choose the $400 deal on the phone, with a $90 plan,
    you see a net $240 device savings over a $50 plan,
    and you pay $960 more for service over the 24 months.
    [$1200 if you went with the $100 plan to avoid PPU on your calls]

    That $400 enticement actually cost you $720.
    And on the 25th month you lose 40% of the data on your $90 plan.

    -
    Last edited by pjw918; 10-20-2017 at 10:47 PM.

  12. #12
    Join Date
    Jan 2016
    Posts
    534
    Feedback Score
    0
    Quote Originally Posted by pjw918 View Post
    Smart cookies.
    On the $50 plan you only save $160, and pay $10 more each month on the tab.
    Easy decision!



    If you choose the $400 deal on the phone, with a $90 plan,
    you see a net $240 device savings over a $50 plan,
    and you pay $960 more for service over the 24 months.
    [$1200 if you went with the $100 plan to avoid PPU on your calls]

    That $400 enticement actually cost you $720.
    And on the 25th month you lose 40% of the data on your $90 plan.

    -
    Well explained. Simple math but people don't see he whole picture or opportunity cost.

    Sent from my FRD-L04 using HoFo mobile app

  13. #13
    Join Date
    Feb 2008
    Location
    Canada
    Posts
    260
    Device(s)
    Google Nexus 6
    Carrier(s)
    Freedom Mobile
    Feedback Score
    0
    Quote Originally Posted by ravercwb View Post
    Well explained. Simple math but people don't see he whole picture or opportunity cost.

    Sent from my FRD-L04 using HoFo mobile app
    I doubt most people walking off the street into the store bother to do much math. I feel like even with the max tab the higher end devices are still not a bargain by any means either.

  14. #14
    Join Date
    Dec 2007
    Location
    SW Ontario
    Posts
    1,828
    Device(s)
    RIM9790
    Carrier(s)
    Wind
    Feedback Score
    0
    Quote Originally Posted by pjw918 View Post
    Smart cookies.
    On the $50 plan you only save $160, and pay $10 more each month on the tab.
    Easy decision!



    If you choose the $400 deal on the phone, with a $90 plan,
    you see a net $240 device savings over a $50 plan,
    and you pay $960 more for service over the 24 months.
    [$1200 if you went with the $100 plan to avoid PPU on your calls]

    That $400 enticement actually cost you $720.
    And on the 25th month you lose 40% of the data on your $90 plan.

    -
    Oh, yes. You are correct.

    As someone who buys the hardware outright, it won't affect me.

    But temptation for short term gain, and all that...
    (There's a story about some lady tempting her husband with an apple somewhere, and that ended badly)

    Sent from my XT1563 using HoFo mobile app

  15. #15
    Join Date
    May 2008
    Location
    Toronto
    Posts
    683
    Device(s)
    Apple iPhone 7 Plus, Apple iPhone SE
    Carrier(s)
    Bell, Telus
    Feedback Score
    0
    It’s clear that for the network we all want from Freedom (coverage, speeds, reliability) comparable to that of the Big 3 in the markets they compete, Shaw is going to need money. I always had a feeling that low cost plans were not necessarily where they were going to win, but in offering much larger buckets of data at comparable prices. The market has shown a willingness to pay 60+/month for wireless, what people aren’t as accepting of is getting small data allotments of 1-2GB.

    Freedom’s tabs, while not directly a straight financing model like that of the carriers in the USA, its a much better model than currently in use largely separating the cost of the device and service which is a welcome change.

    And while not everyone may care, once iPhone comes to Freedom, we’ll see a decent shift and likely a response from the Big 3. It’s the only flagship Freedom doesn’t carry, and Big 3 don’t feel a need to respond in Alberta, BC and Ontario simply cause they don’t have it the same way they respond to Videotron, (Bell) MTS, and Sasktel in their respective provinces. Freedom is now set up to be able to offer almost any iPhone, shy of perhaps the 256GB iPhone X at $0. While at a lower monthly prices (including the tab) with much more data. Freedom right now has Galaxy Note 8 at $0 with 6GB for $100/mth. Six times the data at $5 per month less without having to pay $550 upfront. People simply dont want to pay upfront for their devices. Higher ARPU plans help facilitate that and pad their pockets with the money needed to build a network Canadians actually want to switch to. LTE this year was a big step forward. More band deployment in 2018 plus iPhone could bring real competition.

Page 1 of 4 1 2 3 4 LastLast

Similar Threads

  1. I Heard AT&T is Changing their Prepaid
    By bartman911 in forum Rogers/Fido/Chat-r
    Replies: 11
    Last Post: 07-13-2001, 02:57 PM
  2. ClearNet Changes
    By WirelessToronto in forum TELUS/Koodo/Public Mobile
    Replies: 1
    Last Post: 07-11-2001, 02:36 PM
  3. Pwd to change Alpha Code on T18d
    By silverice888 in forum SonyEricsson
    Replies: 0
    Last Post: 06-08-2001, 01:18 PM

Tags for this Thread

Bookmarks