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Thread: After just a year, AT&T shuts down Aio Wireless to focus on Cricket brand

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    After just a year, AT&T shuts down Aio Wireless to focus on Cricket brand

    AT&T's prepaid wireless approach is taking shape. Today the company has relaunched Cricket Wireless, which it obtained in its $1.19 billion Leap Wireless acquisition just a couple of months ago, as its primary prepaid effort. The new Cricket Wireless runs on AT&T's LTE network — a marked improvement from Cricket's old network — and the company is pushing the brand nationwide with over 3,000 stores to start with. As part of the re-launch, AT&T's year-old Aio Wireless prepaid subsidiary is being rolled under the Cricket brand
    http://www.theverge.com/2014/5/18/57...tt-acquisition

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    Yep can't let the customers win

    Sent from my HTC One_M8 using Tapatalk

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    Quote Originally Posted by CA View Post
    Verizon would be smart to really start competing in the prepaid segment. Maybe I'll go back to them when they start letting their prepaid division and MNVO's use LTE.

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    AIO to Cricket seems like such a downgrade considering Cricket's reputation around here. I mean AIO was too new and unknown to have a reputation, which was still an improvement over the Cricket brand. But that being said, I've been very happy with AIO the last few months, so I'll hang in there and hope for the best.

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    Quote Originally Posted by Sam73065 View Post
    AIO to Cricket seems like such a downgrade considering Cricket's reputation around here. I mean AIO was too new and unknown to have a reputation, which was still an improvement over the Cricket brand. But that being said, I've been very happy with AIO the last few months, so I'll hang in there and hope for the best.
    Bad reputation amongst HoFo cell geeks. In most markets where Cricket does business, it has a strong brand and a loyal customer base.

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    Quote Originally Posted by Sam73065 View Post
    AIO to Cricket seems like such a downgrade considering Cricket's reputation around here. I mean AIO was too new and unknown to have a reputation, which was still an improvement over the Cricket brand. But that being said, I've been very happy with AIO the last few months, so I'll hang in there and hope for the best.
    Churn is higher than other carriers, but note it was a prepaid carrier.
    Churn: Leap's total churn in the fourth quarter was 3.5 percent, compared to 4 percent in the third quarter and 4.6 percent in the year-ago quarter.
    http://www.fiercewireless.com/story/...ths/2014-03-06

    Quote Originally Posted by VisionsDivine View Post
    Bad reputation amongst HoFo cell geeks. In most markets where Cricket does business, it has a strong brand and a loyal customer base.
    Agreed. I assume the marketing department did their homework weighing options of branding. I assume AIO brand was just a way to get a head start on prepaid branding in case the Leap deal didn't go through. Seems like a waste given all those billboards and ads I saw.

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    I was so used to only seeing Cricket in San Diego. I now see them all over the place. The AIO rebranding to Cricket was fast.

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    Quote Originally Posted by VisionsDivine View Post
    Bad reputation amongst HoFo cell geeks. In most markets where Cricket does business, it has a strong brand and a loyal customer base.
    I'm in Phoenix and any friend/co-worker that used Cricket has long since left it. I have ONE guy at work who insists on using it because he can find... 'grey market' phones to flash onto Cricket. Once they ditch CDMA, I don't know what he'll do honestly.

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    Quote Originally Posted by atomic50 View Post
    Churn is higher than other carriers, but note it was a prepaid carrier.
    http://www.fiercewireless.com/story/...ths/2014-03-06



    Agreed. I assume the marketing department did their homework weighing options of branding. I assume AIO brand was just a way to get a head start on prepaid branding in case the Leap deal didn't go through. Seems like a waste given all those billboards and ads I saw.
    My thought is that AIO was intended to "encourage" Leap to sell Cricket, as well as to get a better price.

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    Quote Originally Posted by mogelijk View Post
    My thought is that AIO was intended to "encourage" Leap to sell Cricket, as well as to get a better price.
    May 9, 2013 AT&T launches new prepaid service under 'Aio Wireless' brand
    July 12, 2013 AT&T snaps up Leap Wireless for $1.2B

    I guess it is possible.

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    Quote Originally Posted by atomic50 View Post
    Seems like a waste given all those billboards and ads I saw.
    I'm sure it was included in the proposed budget, in remaking themselves over as premier Pre-Paid provider.
    Hofo Veteran - Magenta Disciple

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    Quote Originally Posted by atomic50 View Post
    Seems like a waste given all those billboards and ads I saw.
    I'm sure it was included in the proposed budget, in remaking themselves over as premier Pre-Paid provider.

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