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Thread: AT&T Gets 81% of Subs Off Unlimited Data

  1. #1
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    AT&T Gets 81% of Subs Off Unlimited Data

    It's working!
    AT&T's recent changes in its pricing and subsidy models are paying off; more than 1 million of its customers have moved from unlimited data plans to tiered Mobile Share options.


    As of the first quarter, 81% of AT&T Inc. (NYSE: T) customers were on a tiered data plan -- a 6% bump from the fourth quarter of last year. That's 42.9 million customers who are signed up for usage-based data plans, versus 33.5 million a year earlier. This is a big deal for the carrier as it looks to reduce the number of data hogs on its network.


    Despite what CFO John Stephens called a "noisy competitive environment," AT&T managed to add more than 650,000 postpaid customers in the quarter. That net growth -- the strongest first-quarter growth in five years -- was due in large part to the success of both Mobile Share and Next, a plan the company ironically introduced as competitive response to T-Mobile US Inc. (See AT&T Adds 625K Postpaid Subs in Q1.)
    http://www.lightreading.com/mobile/d.../d/d-id/708744
    Today a group of leading venture capitalists published an open letter to the FCC calling on them to prevent what they say would be the end of net neutrality and a crippling blow to young startups.
    No Google, say it ain't (or wouldn't of been ) so! ATT and Verizon would have killed their own cash cow.

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    amazing. and i was one of them.

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    Title is misleading. AT&T decreased the number of unlimited (throttled) data plans by 1 million customers and separately has 81% of their smartphones on usage-based plans. With a total of over 53 million smartphones, that leaves about 10 million still with unlimited data plans (are there any other non-usage based data plans?).

    • 81 percent of smartphones on usage-based plans
    • Nearly 1 million unlimited data smartphone subscribers elect to move to usage-based plans
    http://www.att.com/Investor/Earnings...lides_1q14.pdf

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    Quote Originally Posted by atomic50 View Post
    Title is misleading. AT&T decreased the number of unlimited (throttled) data plans by 1 million customers and separately has 81% of their smartphones on usage-based plans. With a total of over 53 million smartphones, that leaves about 10 million still with unlimited data plans (are there any other non-usage based data plans?).

    http://www.att.com/Investor/Earnings...lides_1q14.pdf
    i saw that. its still pretty significant.

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    Count me in for the rest of the 19% that's not going anywhere. There's no way am I sharing data between a smartphone and tablet, that's AT&Ts way of making me paying overages. I would rather keep things separate and be able to account for data usage from each device.

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    Quote Originally Posted by i0wnj00 View Post
    Count me in for the rest of the 19% that's not going anywhere. There's no way am I sharing data between a smartphone and tablet, that's AT&Ts way of making me paying overages. I would rather keep things separate and be able to account for data usage from each device.
    Same here. We have 4 smartphones on a family plan and each have unltd data.


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    I'll never be a percentage of those who give up unlimited data. I'll be keeping my $22 unlimited data plan till AT&T forces it off my account.


    Sent from my iPad Air

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    +1, what she said! ;-) And I'm tethering for free, too! haha
    I have never made it above 6Mbps on my iPhone 4.


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    Yeah, I can't bring myself to let it go.

    I would HOPE that this would encourage AT&T to remove the throttling of us Unlimited Data customers.

    I do anywhere from 7-9GB a month.


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    Hofo Veteran - Magenta Disciple

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    AT&T Gets 81% of Subs Off Unlimited Data

    Quote Originally Posted by Wide_opeN View Post
    Yeah, I can't bring myself to let it go.

    I would HOPE that this would encourage AT&T to remove the throttling of us Unlimited Data customers.

    I do anywhere from 7-9GB a month.


    via the HoFo App
    Remove throttling for us unlimited peeps? Not gonna happen. We're lucky they still give us full subsidy upgrades, unlike Verizon.



    Sent from my iPhone 5S.

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    I'm on a single line, and so far AT&T's tiered data plans don't make sense for me. I'm sticking with unlimited data until AT&T offers me more full speed data for the same price than I get before I hit my throttle limit (5GB).

    I can see why people on multiple lines would start to leave, but they've done nothing for people on individual plans.

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    Quote Originally Posted by Black Hole Sun View Post
    I'm on a single line, and so far AT&T's tiered data plans don't make sense for me. I'm sticking with unlimited data until AT&T offers me more full speed data for the same price than I get before I hit my throttle limit (5GB).

    I can see why people on multiple lines would start to leave, but they've done nothing for people on individual plans.
    u raise a pretty good point for single line users.

    i have three lines and it made sense for me for multiple reasons. however, if i did have only one line i couldn't afford to be throttled so i would likely have to have made the move especially considering the included tethering.

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    Quote Originally Posted by Black Hole Sun View Post
    I'm on a single line, and so far AT&T's tiered data plans don't make sense for me. I'm sticking with unlimited data until AT&T offers me more full speed data for the same price than I get before I hit my throttle limit (5GB).

    I can see why people on multiple lines would start to leave, but they've done nothing for people on individual plans.
    If AT&T really wanted to get us single line unlimited data users to switch I think they should offer higher amounts of data at a lower price than the 2GB/$60 that they are currently offering. Perhaps they could offer a 6GB plan for the same price as what we are paying for our unlimited plan now like Verizon has for their unlimited data customers.


    Sent from my iPad Air.

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    Very true. It is surprising that AT&T has not provided an alternate to individual unlimited data plans. They could offer 7 GB for $30 for changing the unlimited data plan. That might induce some people to change.

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    Quote Originally Posted by techuser1 View Post
    Very true. It is surprising that AT&T has not provided an alternate to individual unlimited data plans. They could offer 7 GB for $30 for changing the unlimited data plan. That might induce some people to change.
    This 7GB/$30 plan sounds nice. Although it wouldn't get me to switch, I do know a few people who would take a plan like this over their throttled unlimited plan.


    Sent from my iPad Air.

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