• Rogers Adds USA "Unlimited" Option, Tests Limits of Wireless Code



    For Canadians who travel frequently to the United States Rogers have added three new plans with unlimited calling and data on both sides of the border. The catchy branding is "Canada+US Rogers Infinite"; options are about as obvious:

    Infinite +10 - 10 GB of data at max speed for $95/month
    Infinite +20 - 20 GB of data at max speed for $115/month
    Infinite +50 - 50 GB of data at max speed for $145/month

    For less frequent visitors the $7/day Roam Like Home option is still available.



    Another interesting development is a new 36-month "edge" financing option for devices. You might recall that the CRTC's Wireless Code mandates service contracts of up to 24 months, but according to Rogers customers who finance their devices are technically still on month-to-month terms:

    Rogers President, Wireless Services, Brent Johnston, told the Globe and Mail, ďWeíve read [the code] carefully. Itís our opinion that itís compliant.Ē
    That Globe article is unfortunately behind a paywall, so see the first link below for more on this.

    Sources: iPhone in Canada, Mobile Syrup

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    Andrew Currie has been blogging about mobile phones since 2001, smartphones (depending on how you define them) since 2002 and smartwatches since 2014.
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    This article was originally published in forum thread: Rogers Infinite Wireless Data started by Fritz Z24 View original post
    Comments 30 Comments
    1. toolcube's Avatar
      toolcube -
      While better than their old in-market plans, these are still expensive. So $75/month gives you 10GB of full speed data and thatís just the cost of the plan. To get a subsidy on a phone, itís an additional cost on top of that. In the US, unlimited is capped at 20-22GB of full speed data for $45-50 per month and that usually includes a subsidized device.


      Sent from my iPhone using HoFo
    1. formercanuck's Avatar
      formercanuck -
      Quote Originally Posted by toolcube View Post
      While better than their old in-market plans, these are still expensive. So $75/month gives you 10GB of full speed data and thatís just the cost of the plan. To get a subsidy on a phone, itís an additional cost on top of that. In the US, unlimited is capped at 20-22GB of full speed data for $45-50 per month and that usually includes a subsidized device.


      Sent from my iPhone using HoFo
      Hah. TMobile down here gives me 50GB at full speed, 3GB of tethering, Netflix, unlimited voice/data/sms included serivce in Canada and Mexico, and slow data + sms in +100 countries. Of course $50US is close to $70 CDN

      Sent from my LM-G710 using HoFo mobile app
    1. crab9000's Avatar
      crab9000 -
      it looks like they are playing with device subsidies a bit to compensate, which is somewhat positive in the sense that it seems the plan will revert to the BYOD price once the device financing is paid off, but would probably be a negative for people who like that deep initial subsidy.

      I like the idea they're moving towards without hard cap overages, although the 250 kbps throttle is a bit stingy, hopefully that will get loosened up over time. These are really good price points for regular consumer plans, for example $95/20GB is excellent and was unheard of prior to this, ditto $125/50GB! Very good price points for heavy users.

      Will be interesting to see if Bellus goes down the road of no hard caps, I saw the Telus promotional $75/15GB offer, but that was still hard capped. It seems inevitable, but Verizon held out for a little while on lifting its hard caps (and touted its network quality at the time, like Bellus)

      I think you may actually get more money out of soft caps now, as most can manage their hard caps pretty decently, but when presented with "unlimited" people may want to go overboard more, and then get frustrated once they hit the throttle and would be willing to pay to get it lifted.
    1. @Class's Avatar
      @Class -
      Wow finally. While this is no where close to how good the Americans and Europeans have it, this is a step in the right direction.

      Quote Originally Posted by crab9000 View Post
      I like the idea they're moving towards without hard cap overages, although the 250 kbps throttle is a bit stingy
      Hmm, they didn't say what the throttle speed would be... For video streaming should be at least 1Mbps.
    1. toolcube's Avatar
      toolcube -
      The throttle speed is mentioned in the foot notes...256kbps. Phone pretty much turns into a paper weight, so if people need more than 10GB, theyíll have no choice but to buy more speed pass data, bumping that base plan up by $15 increments for each additional 3GB added. As I said earlier, while these plans are better than their old in-market plans, theyíre still fairly lousy, especially considering theyíre BYOD/no tab. Price goes up if you want a phone subsidy.


      Sent from my iPhone using HoFo
    1. SheeB's Avatar
      SheeB -
      Wonder if the 30% off will still apply to these set of plans?
    1. @Class's Avatar
      @Class -
      Quote Originally Posted by toolcube View Post
      The throttle speed is mentioned in the foot notes...256kbps. Phone pretty much turns into a paper weight.
      Sent from my iPhone using HoFo
      Oh okay so this is nothing like the Americans or Europeans get.
    1. mddrouillard's Avatar
      mddrouillard -
      I read that Rogers unlimited letís you share the data between other devices and lines in your group. Is this true? Any limitations? Bell answer to these plans say non shareable . Comments?
    1. The_Night_Owl's Avatar
      The_Night_Owl -
      Quote Originally Posted by mddrouillard View Post
      I read that Rogers unlimited letís you share the data between other devices and lines in your group. Is this true? Any limitations? Bell answer to these plans say non shareable . Comments?
      I read the same thing. I also read how people added a tablet or cellular PC to their Rogers Infinite plan for $10 each. To share data, your friends or family must also be on an Infinite plan.

      Bell Unlimited is not shareable, correct.

      Here is a good comparison of Rogers Infinite and Bell Unlimited by WhistleOut:

      How Do Rogers Infinite and Bell Unlimited Compare to Other Unlimited Plans?
      https://www.whistleout.ca/CellPhones...mited-data/amp
    1. mddrouillard's Avatar
      mddrouillard -
      If other members lines must also be on the infinite plan that just would mean your high speed bucket would grow. Seems ok.
    1. Mr.Peppermint's Avatar
      Mr.Peppermint -
      Quote Originally Posted by toolcube View Post
      While better than their old in-market plans, these are still expensive. So $75/month gives you 10GB of full speed data and that’s just the cost of the plan. To get a subsidy on a phone, it’s an additional cost on top of that. In the US, unlimited is capped at 20-22GB of full speed data for $45-50 per month and that usually includes a subsidized device.


      Sent from my iPhone using HoFo
      Which US carrier do you imagine gives 20+ GB per month with a subsidized device for $50 (or less) per month???

      Even a budget carrier like TMobile does not give away $0 phones (heck a FLIP phone runs you a $3 per month Tab) and asks for a 43 down payment when you buy it (Alcatel GO Flip)

      TMobile also charges $70 !!! USD$ for an Unlimited plan, so in the comparison above Rogers is by far a better value, even assuming the CAD$ and USD$ are equivalent
    1. olic's Avatar
      olic -
      Quote Originally Posted by Mr.Peppermint View Post
      Which US carrier do you imagine gives 20+ GB per month with a subsidized device for $50 (or less) per month???

      Even a budget carrier like TMobile does not give away $0 phones (heck a FLIP phone runs you a $3 per month Tab) and asks for a 43 down payment when you buy it (Alcatel GO Flip)

      TMobile also charges $70 !!! USD$ for an Unlimited plan, so in the comparison above Rogers is by far a better value, even assuming the CAD$ and USD$ are equivalent

      In the USA, you have a big discount if you have more then one line.

      With T-Mobile, for 148$US, you can have 4 unlimited lines (USA, Mexico and Canada), 4 basic smartphone (REVVL 2 PLUS)...

      With Rogers, it's 300$, no roaming, way less "full speed" data, no phone...
    1. @Class's Avatar
      @Class -
      Quote Originally Posted by olic View Post
      In the USA, you have a big discount if you have more then one line.

      With T-Mobile, for 148$US, you can have 4 unlimited lines (USA, Mexico and Canada), 4 basic smartphone (REVVL 2 PLUS)...

      With Rogers, it's 300$, no roaming, way less "full speed" data, no phone...
      Yep, that's why America is still #1 in my books.

      Rogers subscriber base is going to grow with this one. Just tweak the plans every few quarters and you've got a winning solution for all of Canada.
    1. toolcube's Avatar
      toolcube -
      Quote Originally Posted by Mr.Peppermint View Post
      Which US carrier do you imagine gives 20+ GB per month with a subsidized device for $50 (or less) per month???

      Even a budget carrier like TMobile does not give away $0 phones (heck a FLIP phone runs you a $3 per month Tab) and asks for a 43 down payment when you buy it (Alcatel GO Flip)

      TMobile also charges $70 !!! USD$ for an Unlimited plan, so in the comparison above Rogers is by far a better value, even assuming the CAD$ and USD$ are equivalent
      Apart from what the others have said, I work with many US colleagues remotely. One of my colleagues has 2 unlimited lines with T-Mobile. She told me she pays $50/month per line and got 2 discounted/subsidized iPhones. I donít know if thatís an in-market plan or not, but the full speed data cap was more than 10GB (canít remember what she said it was exactly but it was far more than 10). Plus I donít think the throttled rate for any US carrier is 256kbps...thatís literally 2G speed and good luck using a device for any data other than email at that speed. So while these new Rogers/Bell unlimited plans are unlimited in the sense of no overage fees, theyíre essentially still only 10GB plans (base) if you really think about it. Also, I remember AT&T and Verizon running ads for $160/month for 4 lines (40 per line), unlimited data (22GB at full speed) and 4 free/subsidized phones.


      Sent from my iPhone using HoFo
    1. jettabambino's Avatar
      jettabambino -
      so I called in to switch over, but things got interesting...

      I have 2 phones. 1 for my daughter with a 20 dollar talk and text plan with no data.

      1 for me with 10 gb and the works for an additional 75 dollars.

      Been with rogers since the flintstones were around....

      I was told that they would need to upgrade us both to the 75 dollar plan and they wouldn't do just one...

      wtf.. can anyone shed some light on this
    1. The_Night_Owl's Avatar
      The_Night_Owl -
      Quote Originally Posted by jettabambino View Post
      so I called in to switch over, but things got interesting...

      I have 2 phones. 1 for my daughter with a 20 dollar talk and text plan with no data.

      1 for me with 10 gb and the works for an additional 75 dollars.

      Been with rogers since the flintstones were around....

      I was told that they would need to upgrade us both to the 75 dollar plan and they wouldn't do just one...

      wtf.. can anyone shed some light on this
      Thatís correct. The Rogers Infinite plan is shareable. You can share with friends/family on other Infinite plans. You can also share with smart watches, cellular tablets/PCs for $10 per device.
    1. jettabambino's Avatar
      jettabambino -
      Quote Originally Posted by The_Night_Owl View Post
      That’s correct. The Rogers Infinite plan is shareable. You can share with friends/family on other Infinite plans. You can also share with smart watches, cellular tablets/PCs for $10 per device.
      ok but I don't want my daughters 20dollar plan to change. it makes no sense to have her go from 20 to 75 .... I would pay 75 and then share with her for an extra 10 bucks...
    1. jettabambino's Avatar
      jettabambino -
      cancel that.. called again. spoke to a great guy at rogers. he got it all done.
    1. The_Night_Owl's Avatar
      The_Night_Owl -
      Quote Originally Posted by jettabambino View Post
      cancel that.. called again. spoke to a great guy at rogers. he got it all done.
      Excellent news! Is your daughter sharing your data for $10 a month? Is she still on her $20 Talk & Text plan?
    1. jettabambino's Avatar
      jettabambino -
      I was told it would be 65 per month to have her on the share. I kept her on the 20 dollar talk and text anyhow
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