• What's the Deal with Fido, Koodo and Virgin?



    Unless I'm missing something, the second-tier "youth" brands of Canada's Big Three carriers have some work to do.

    Up until a few weeks ago my understanding of the wireless racket in this country has basically been this:

    • Bell, Rogers and Telus are targeted towards families who share data;
    • Lucky, Chatr and Public are for value-conscious users who are okay with 3G data speeds;
    • Virgin, Fido and Koodo are for younger, status-driven users who want the latest and greatest from Apple or Samsung but can't afford to buy those devices outright.

    The introduction of new plans and device subsidies by Bell, Rogers and Telus has suddenly made the second-tier carriers look uncharacteristically uncompetitive. For example, Fido, Koodo and Virgin now have $75/10GB BYOD plans to match those of their first-tier counterparts. But the data on these plans is neither shareable nor "unlimited"—so why would any BYOD user choose Fido, Koodo or Virgin over Rogers, Telus or Bell?

    As for device subsidies, both Rogers and Telus are now offering payment plans with $0 upfront costs to the user. The youth brands have some devices available with zero money down, but not all—and critically not the typical status symbols like the iPhone XS and XS Max.

    I'm finding myself somewhat perplexed as to what the big draw is going to be for Fido, Koodo and Virgin going forward. I suppose it could be the additional perks, like Fido's XTRAs or Virgin's Member Benefits. But at the moment Koodo doesn't seem to be offering much in that department beyond referral credits.

    Either some big changes are in the works or I'm just not getting the current value proposition of these brands in relation to their bigger siblings. Anyone care to enlighten me on this?

    Image source: Daily Kos

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    Andrew Currie has been blogging about mobile phones since 2001, smartphones (depending on how you define them) since 2002 and smartwatches since 2014.
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    This article was originally published in forum thread: What's the Deal with Fido, Koodo and Virgin? started by acurrie View original post
    Comments 6 Comments
    1. The_Night_Owl's Avatar
      The_Night_Owl -
      Quote Originally Posted by acurrie View Post
      I'm finding myself somewhat perplexed as to what the big draw is going to be for Fido, Koodo and Virgin going forward. I suppose it could be the additional perks, like Fido's XTRAs or Virgin's Member Benefits. But at the moment Koodo doesn't seem to be offering much in that department beyond referral credits.
      I agree with your article overall. But Koodo has some advantages. Their discounts on high-end phones are legendary over at RedFlagDeals. Also, Koodo has Shock-Free Data — yes, no overages would be better, but this is the next best thing. I never have to worry about paying $70 (or $100 now) if I go over by one GB.

      But the biggest perk for me is Koodo’s amazing data add-on offers. Back in April, I was offered 9 GB for $13 per month. Does anybody else in Canada do this?

      And if you like to think out of the box ... *cough* province *cough* ... well, Koodo is legendary even here at HoFo too. [emoji4] But Koodo’s plans look like crap right now. [emoji20]
    1. acurrie's Avatar
      acurrie -
      Quote Originally Posted by The_Night_Owl View Post
      if you like to think out of the box ... *cough* province *cough* ... well, Koodo is legendary even here at HoFo too.
      The MB/SK plans, you mean? It's ok to say, this is a safe space.

      I thought these plans were no longer available... Last time I tried to activate at Best Buy I was told their system wouldn't register an out-of-province number.
    1. Mr.Peppermint's Avatar
      Mr.Peppermint -
      You also forget the tier2 brands offer discounts/perks etc
      Not much value to me but for others can add up quick
    1. TadMorose's Avatar
      TadMorose -
      Quote Originally Posted by acurrie View Post
      The MB/SK plans, you mean? It's ok to say, this is a safe space.

      I thought these plans were no longer available... Last time I tried to activate at Best Buy I was told their system wouldn't register an out-of-province number.
      QC plan loophole still works

      Sent from my CLT-L04 using Tapatalk
    1. acurrie's Avatar
      acurrie -
      Quote Originally Posted by TadMorose View Post
      QC plan loophole still works
      Thanks! I'll see if I can track down that particular thread.
    1. harry1960's Avatar
      harry1960 -
      Koodo`s activation credits are fantastic, I always buy the year old I-phone at a hugely discounted price. The XR will be next one Black Friday weekend of Boxing day. Those are the only days to get new phones....imho!!!
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