• Q3 2018: T-Mobile US Ranks Best in Retention & Growth Among US Carriers



    Chalk this up as another win for the Un-carrier!

    CIRP, a white glove securities research and analysis firm to the investment community shared some new information in regards to Q3 results for the major US wireless carriers. Their analysis proved T-Mobile was the clear leader with the highest customer retention rate as well as seeing the greatest customer growth.

    The big takeway:

    T-Mobile posted the largest customer growth at 19% and 30% of those new customers came from its competitors. The Un-carrier also was able to boast the highest customer retention rate of the bunch with 85%.

    Verizon, the only other carrier to see customer growth, grew as much as 4%. Sprint posted a loss of 5% while AT&T, the 2nd largest carrier in terms of subscribers, rounded out the bunch with a loss of 6%.

    In terms to retention Verizon came in 2nd with 82%, AT&T third with 78% and Sprint with 72%.

    CIRP partner and co-founder Mike Levin made mention how the tables have turned for Verizon and AT&T who historically have been the clear leaders when it comes to growth and retention:

    “We take a quarterly view of loyalty and churn, focusing on customers who activate a phone in the quarter,” said Mike Levin, Partner and Co-Founder of CIRP. “Retention rates vary from 72% for Sprint to 85% for T-Mobile. The traditional leaders have been AT&T and Verizon, which are now in the middle with 78% and 82% retention. New customers make up the rest of the equation. T-Mobile is leading there, too, bringing in 1.5 to 2 times more new customers relative to their base than their main competitors.”







    https://www.cirpllc.com/
    This article was originally published in forum thread: Q3 2018: T-Mobile US Ranks Best in Retention & Growth Among US Carriers started by @TheRealDanny View original post
    Comments 7 Comments
    1. eddiehaskell's Avatar
      eddiehaskell -
      Quote Originally Posted by @TheRealDanny View Post
      Attachment 160238

      Chalk this up as another win for the Un-carrier!

      CIRP, a white glove securities research and analysis firm to the investment community shared some new information in regards to Q3 results for the major US wireless carriers. Their analysis proved T-Mobile was the clear leader with the highest customer retention rate as well as seeing the greatest customer growth.

      The big takeway:

      T-Mobile posted the largest customer growth at 19% and 30% of those new customers came from its competitors. The Un-carrier also was able to boast the highest customer retention rate of the bunch with 85%.

      Verizon, the only other carrier to see customer growth, grew as much as 4%. Sprint posted a loss of 5% while AT&T, the 2nd largest carrier in terms of subscribers, rounded out the bunch with a loss of 6%.

      In terms to retention Verizon came in 2nd with 82%, AT&T third with 78% and Sprint with 72%.

      CIRP partner and co-founder Mike Levin made mention how the tables have turned for Verizon and AT&T who historically have been the clear leaders when it comes to growth and retention:

      “We take a quarterly view of loyalty and churn, focusing on customers who activate a phone in the quarter,” said Mike Levin, Partner and Co-Founder of CIRP. “Retention rates vary from 72% for Sprint to 85% for T-Mobile. The traditional leaders have been AT&T and Verizon, which are now in the middle with 78% and 82% retention. New customers make up the rest of the equation. T-Mobile is leading there, too, bringing in 1.5 to 2 times more new customers relative to their base than their main competitors.”


      Attachment 160239




      https://www.cirpllc.com/
      T-Mobile has done a great job at improving things so not surprised to see the growth continue.
    1. @TheRealDanny's Avatar
      @TheRealDanny -
      That's right Eddie. Growth has been phenomenal with a net positive porting ratio.

      I'm curious to see their full Q3 2018 results in the coming weeks.
    1. plane's Avatar
      plane -
      While everything you wrote is probably true, it reminds me of a couple of things my statistics prof mentioned years ago. First there are three kinds of lies, 1)white lies 2)black lies and 3) statistics. And that you can prove anything using statistics. Your comments fall into the third one.

      Your comments have percentages on each example. While the percentages are probably calculated correctly, the issue is Tm's number of customers(compared to vzw and att)(Sprint can be completely ignored as pure lies) and the statements failure to mention the disparity. If say as a business you only had10 total customers and added one more then you statistically had a 10% increase,but If you originally had a hundred customers,then you only had a 1% increase. This illustration applies to both examples.

      Another comment my prof made was that "when you read/hear "statistically"(and I realize that word is only implied thru the use of the use of the "% sign",that you're probably being misled.

      Both vzw and att are what triple the size of Tm, so this has greatly skewed the reported results. However if this info makes you feel good,great. But this crap is put out by salesmen,and as the joke goes, "do you know the difference in a salesman and a liar, the punchline is there ain't no difference".

      However,in Tm's defense, this practice appears to be a required requirement in every carriers advertising.

      This article appears to misrepresent att's numbers also (and this comment is all from memory),but att did lose substantial postpaids, it was more than offset by pre paid adds. I'm not sure if the article is comparing Apples to apples or you oranges, as this comment may have also skewed the stats to make a point that's not really totally accurate.

      I some times wonder if these oversights are pouposeful or otherwise.
    1. daisydoo's Avatar
      daisydoo -
      Quote Originally Posted by plane View Post
      While everything you wrote is probably true, it reminds me of a couple of things my statistics prof mentioned years ago. First there are three kinds of lies, 1)white lies 2)black lies and 3) statistics. And that you can prove anything using statistics. Your comments fall into the third one.

      Your comments have percentages on each example. While the percentages are probably calculated correctly, the issue is Tm's number of customers(compared to vzw and att)(Sprint can be completely ignored as pure lies) and the statements failure to mention the disparity. If say as a business you only had10 total customers and added one more then you statistically had a 10% increase,but If you originally had a hundred customers,then you only had a 1% increase. This illustration applies to both examples.

      Another comment my prof made was that "when you read/hear "statistically"(and I realize that word is only implied thru the use of the use of the "% sign",that you're probably being misled.

      Both vzw and att are what triple the size of Tm, so this has greatly skewed the reported results. However if this info makes you feel good,great. But this crap is put out by salesmen,and as the joke goes, "do you know the difference in a salesman and a liar, the punchline is there ain't no difference".

      However,in Tm's defense, this practice appears to be a required requirement in every carriers advertising.

      This article appears to misrepresent att's numbers also (and this comment is all from memory),but att did lose substantial postpaids, it was more than offset by pre paid adds. I'm not sure if the article is comparing Apples to apples or you oranges, as this comment may have also skewed the stats to make a point that's not really totally accurate.

      I some times wonder if these oversights are pouposeful or otherwise.
      No offense but you are reading into things way too much. Over over over analyzing
    1. thotguy31's Avatar
      thotguy31 -
      Quote Originally Posted by @TheRealDanny View Post
      That's right Eddie. Growth has been phenomenal with a net positive porting ratio.

      I'm curious to see their full Q3 2018 results in the coming weeks.
      Will T-Mobile ever be big enough to knock at&t to the 3rd place Carrier?

      Sent from my SM-G950U using Tapatalk
    1. @TheRealDanny's Avatar
      @TheRealDanny -
      Quote Originally Posted by thotguy31 View Post
      Will T-Mobile ever be big enough to knock at&t to the 3rd place Carrier?

      Sent from my SM-G950U using Tapatalk
      By number of postpaid smartphone customers? This sole metric is within reach after the merger with Sprint.

      By total number of connected devices? After the merger with Sprint they'll be 2nd largest in IoT but still far behind MaBell.

      By geographical size of their combined 2G/3G/LTE network? They've never been closer.

      By total marketshare? Not unless they are bought by another behemoth of a company.
    1. DRNewcomb's Avatar
      DRNewcomb -
      Quote Originally Posted by thotguy31 View Post
      Will T-Mobile ever be big enough to knock at&t to the 3rd place Carrier?
      And give up their "underdog" status? Why would they want to? They'd just become, "The Phone Company."
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