• Pew Research: U.S. Facebook users are deleting the app from mobile phones


    Facebook may be at risk of losing some of its mobile dominance. According to a poll conducted by Pew Research Center earlier this summer, more than 25% of Facebook users have deleted the app from their mobile phones, while 42% of users aged 18-50 reported having reduced time spent on the app.

    The poll was conducted between May 29 and June 11, just weeks after it was revealed that consulting firm Cambridge Analytica collected data from millions of Facebook users without their knowledge.

    The backlash against Facebook has been more robust in the younger demographics. Among respondents aged 18-29, 44% reported deleting the Facebook app from their phone over the past year, while only 12% of users aged 65 and up did so. Younger users also adjusted their privacy settings on the app after the news broke about Cambridge Analytica, while only a third of users aged 65 and up did the same.

    Mobile devices drive huge amounts of usage on Facebook. Data from Statista indicates a whopping 95.1% of Facebook users access the platform on mobile devices. And mobile advertising is an important revenue-driver for the social network. As of the second quarter of 2018, mobile advertising represented 91% of Facebook’s advertising revenue.

    But it’s unclear whether the backlash will eat into Facebook’s earnings. The network’s growth has slowed over the past few quarters, with 185 million global active users in the U.S. and Canada, but data from Goldman Sachs found that Facebook usage actually increased after the Cambridge Analytica scandal, and the app grew mobile users 7% in the U.S. during the debacle, according to a Business Insider report.
    This article was originally published in forum thread: Pew Research: U.S. Facebook users are deleting the app from mobile phones started by @TheRealDanny View original post
    Comments 4 Comments
    1. DRNewcomb's Avatar
      DRNewcomb -
      I tell everyone I know to delete the app and use the mobile web interface instead. The app is just too invasive. Facebook messenger is worse.
    1. bolthead's Avatar
      bolthead -
      I deleted a long time ago and rarely use Facebook at all. I’d rather delete it but I need the profile to access my business page.

      Sent from my iPhone using HoFo
    1. mch's Avatar
      mch -
      I just use the mobile web interface.

      With regard to messenger, Facebook messenger doesn’t have end to end encryption as the default. People tell me it also has ads. I won’t use it. Not using it has been awkward occasionally. Oh well.

      We will see if Facebook eventually ruins WhatsApp. I do make some use of that.
    1. Ipse's Avatar
      Ipse -
      They have an app??? /s