1. No matter where you get your phone, the phone you are getting is an authentic Verizon Wireless product, with warranty fully intact. Rate plans are the same wherever you go.
Originally Posted by Andyll
2. "Corporate" stores are what they sound like. They are owned by, staffed, inventoried by, and managed by Verizon Wireless. Phone pricing is dictated by Verizon Wireless, and reps have very little leeway (if any) in moving or negotiating those prices. These stores are probably the most "full service" stores availale, as they can make any and all account changes needed, can take bill payments via an in-store kiosk, etc...
3. "Premium Retailers" are privately owned and operated, exclusive Verizon Wireless retail outlets that sell the same phones and rate plans as a Verizon "corporate" store. The difference is that the store is owned by an independent owner/operator who is "licensed" to sell VZW products and services; they are held to the same training and business practice standards as VZW corporate stores, including return policies, phone setup, knowledge, rate plan advice, etc, etc.... Premium Retailers are free to set their own prices on phones, free to buy phones from any vendor, besides VZW, and free to say what they want about any particular phone. Because we hold ourselves to VZW training and advertising standards, VZW allows us to leverage their name and signage at our stores.
4. "Big Box Retailers" include your Best Buy, Radio Shack, Wal Mart, etc...they are multi-carrier dealers who carry a limited number of phones for around 5 different carriers or so...prices tend to be cheaper, but free services are usually limited, as the person selling you the phone is not a VZW exclusive entity. As an FYI, if you buy a phone from a big-box retailer (like Best Buy), be prepared to deal with Best Buy for any account-related issues that arise as a result of the sale; neither corporate store reps or premium retailer reps will be eager to help you after you rollled the Best Buy dice and figured out that the person who activated your phone had minimal training and practice. A corporate store rep my be "forced" to help you because you have a VZW phone, but most "VZW retailers" will tell you to take a hike since you actively denied them the sale.
Hope that helps,
Low price, Excellent Service, High Quality. Pick any two, but you never get all three.